Summary:
The PR Marketing Planner is responsible for leading and executing global PR projects and driving global brand awareness initiatives. The Planner also develops and manages marketing budgets, creates comprehensive marketing plans and strategies, formulates marketing proposals and presentations, and collaborates with and manages external marketing agencies. The Planner also oversees and mentors a team of marketing professionals.
Responsibilities:
- Lead and execute global PR projects, including developing and pitching press releases, media relations, and social media campaigns
- Drive global brand awareness initiatives through creative and strategic marketing campaigns
- Develop and manage marketing budgets, including allocating resources to different marketing channels and initiatives
- Create comprehensive marketing plans and strategies that align with the company's overall business goals
- Formulate marketing proposals and presentations to clients and senior management
- Collaborate with and manage external marketing agencies to ensure that campaigns are executed on time and within budget
- Oversee and mentor a team of marketing professionals, providing guidance and support on all aspects of marketing
- Stay up-to-date on the latest trends and best practices in marketing and PR
Qualifications:
- Bachelor's degree in Marketing, Public Relations, or a related field
- Minimum of 5 years of experience in marketing, with a focus on PR and brand marketing
- Experience in social media management
- In-depth knowledge of the cryptocurrency industry preferred
- Background in PR field preferred but not required
- Proficient in English communication
- Excellent organizational and time management skills
- Ability to work independently and as part of a team
- Strong interpersonal and communication skills